Industrial visit to Haier for BBA and BCA students

To showcase students the aspects of modern industry, production processes, and marketing techniques, GL Bajaj Institute of Management organized an industrial visit to Haier for BBA and BCA students. 

Haier is a major global player in the appliance industry and is the world’s largest manufacturer of refrigerators, washing machines, and air conditioners. VP, Sales & Marketing, Haier welcomed the students and explained the history, philosophy, and challenges of the company. 

The visit was an eye-opener for the students as it showed them a tour of the production and marketing departments, and the importance of understanding customer needs and adapting to the ever-changing market dynamics.